Saturday 14 September 2013

5 Free Ways To Draw Visitors To Your Website


Drawing traffic to the website is viewed as herculean task to most of the small and medium enterprise. Primary strategy of any marketer would be to draw as many viewers to his website.  78% of chief marketing officers think custom content is the future of marketing (Hanley-Wood Business Media). Insightful product information is continued to make viewers to engage and convert to leads. Here are the tips to draw authentic crowd to your site which pay long term results.
Content creation is the symbol of authenticity. B2B companies that blog generate 67% more leads per month than those who do not blog. (Social Media B2BGreat content is current, talks about the issues and the solutions, amplify firm’s competency and above all it is a great weapon to get introduced to a client.
The advantage of content creation is that it eases the relationship building, check-ins, gather feedback, new customer requirements, referral selling and importantly lead generation. Always contextualize the content. 70% of consumers prefer getting to know a company via articles rather than ads. (Source: Content Plus) Understand the customer need and create content around the need to provide solution. The aim of the content is not selling but attracting the crowd with your solution to his problems.
Content Release
Content publishing should be regular and often. Experts recommend three content for a week, but I suggest content per day for beginners as they have numerous view points for solutions. Marketers with more than 15 blog posts per month average 1,200 new leads per month. (Hubspot) 
Great content produces exponential results and could win number of followers and readers for you but do not wait for a month to produce content for your readers. There are chances that content may not be well received all the time. Rebuilding or reorganizing the thoughts in a different context and publish the same content is also possible. The more content you publish, the more people are attracted and followed.
Content creation should be treated as your product to be sold in the market. Blog is the integral part of your strategy, now the content needs to be marketed to the targeted class. For example Tumblr attracts a younger/Millennial audience.  56% of Tumblr visitors are under 34 ( Mark Coatney Tumblr). 83% of Pinterest users are females between 18 and 34. 63% of Google+ users are men, who tend to post about technology. Two of the biggest user groups on Google+ are college students and software developers ( Capture hits marketing group). Understand the customer’s Four Square and use the social media tools to attack the pockets.
Apart from the Facebook, Linkedin and Twitter, Slideshare is one of the major social media I recommend for any business.  Although time consuming compared to the blog, innovative pictorial brilliance will make your presentation featured in their home page which will attract thousands of viewers and followers to your brand at free of cost.
Fitting content to targeted social media
As we develop content we can restructure the same content and apply to other social media. For example: a blog’s idea can be reproduced in Wordpress and blogger, can restructure to include photographs, attractive fonts, color schemes to use for slideshare.net, summarize the content to publish it in Tumblr, collate the whole idea in Pinterest to make it an image and an interesting infographics to produce it to Facebook and Linkedin.
Community building
As we discussed the various platforms of social media, every time we produce content we are adding followers to our site. The growing community is the asset of any social media marketing success. Engaging the community and taking the feedback is very crucial for you to grow them even more.
Content is to be treated as a seed of a tree and all the activities are initiated from the seed. Yes, content is the key for your brand success.

Tuesday 3 September 2013

5 Tips To Double Your Sales With Appointment Setting Leads

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The ability to assess and qualify opportunities accurately is a critical skill for any salesperson. Sales team use to spend 60% of their selling time for prospecting.
In the era of tablet enabled business selling, sales people are armed with advanced sales tools and chatter. 70% of the buying process is now complete by the time a prospect is ready to engage with sales. (Source: SiriusDecisions).  Such scenario aim of the sales person is only on closing the leads not prospecting.
Here are the four tips to double the sales using leads generated through appointment setting.
 1. Presentation to qualified leads
Aim to quadruple your appointment setting against your target, leveraging the service of a professional appointment setting firm. An instant jump in the number of presentations will help sales people to focus more on solutions and closing of business. Gain the trust and credibility of the customer by infusing relevant information and industry specific solutions. Implement Customer relationship management (CRM) for managing your company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. It will help sales rep be productive by 32% more. ( Source: Salesforce)
 2. Faster revenue and quick growth
Appointment setting lead generation is a fast process of converting prospects. All other lead generation tactics  like inbound marketing will take months to produce results. This strategy will be extremely useful for the industries targeting firms having recurrent purchases and the unorganized sectors. Other industries include software, IT consulting & service, insurance, real estate and finance.
 3. Automate your research
Automate your search using the tools in the web which provide you with the latest news and alerts on your targeted clients. RSS reader, Google Alerts, Twitter private lists, LinkedIn company follow and free social tools like newsle, job change alerts and nutshellMail App are latest tools available. The latest information on the target not only help you to be proactive, but will make sales a lot easier. Information on key changes in the industry creates need, hence contact and close the sales earliest to give the competition no chance.
4. Invite prospect to follow your updates
After the official meeting, online account activation need to be established like follow the company, inviting to your network and feedback on your latest blog. Every company is interested to associate with industry experts. Ensure the blogs are regular and it is the best way to promote your intellectual capital, solutions, case studies to build trust and confidence of the prospect.
 5. Focus on needs and solutions not selling
70% of prospects will purchase in 12 to 18 months. (Source: TAS Group) As Early bird catches the prey, establish yourself as a trusted source early enough to get the advantage over your competitor. The content should always aim on the needs and solutions. Appointment setting lead generation may not result in an immediate sale but helps you to manage your future clients better. Channelize your efforts to attract targets to your service and offers.
The ultimate aim of lead generation through appointment setting is to grab as many clients as possible with the limited resources in the short time. Make short your sales cycle.

Thursday 29 August 2013

Wednesday 28 August 2013

4 Best Practices Of Effective Sales Team 2013


Google, blogs and other internet trends have transformed the way people and business purchase products, much business have outdated sales techniques for prospecting for qualified leads. 60% of the sales peoples time is spend for prospecting, which can be effectively used for sales closing and account management. Its time to rethink the sales strategy within the organization. Here are the four essential areas to focus on to gain efficiency in the business.

  1. Focus on the need

During selling, the focus should be on the customer need and solution to their issues. Solution needs to be provided by the company upon the demand from the customer. In order to satisfy customer needs companies have to optimize its resources to proactively answer the solution and find means and ways to support the company. Focus in the core business is the key. Clients don’t want to buy products, they want help. The best way to help them is with both your product & your expertise. Educate rather than sell.

  1. Product is well known to the client before sales person strikes him

Now a days 70% of the sales cycle would be completed before the sales persons first meeting with the client. The information on any product and service is readily available in Google and in the era of strong inbound marketing tactics (leads generated through social media, blog and email marketing) companies are well versed with the market knowledge. As outbound sales (meetings, trade shows & business cards) is an expensive proposition,  it is recommended to educate customer through long term inbound marketing to attract them than chasing.

  1. Prospecting is not the responsibility of the sales person

Qualification of the sales leads are outsourced as the internal lead hunting leads sales team with lack of motivation, lack of focus, lack of proper training and support and unclear metrics. Specialize the sales team on closing and account management. If you can’t specialize today, create a plan on how and when you can.

  1. Objective of your customer in mind

Objective of any company should be with the customer to help him to achieve his objective. The resources are to be aligned in such a way that the solution to their issues and targets are to be imbibed by the team to give them the best solution. What we really need is the mindset shift that will make company relevant to customers today. From building and selling to relationship building.


Sunday 25 August 2013

Its All About Appointment Setting


Describes What appointment setting is and the recent changes in the sales management. The content highlights are as follows:
1. Process of appointment settings
2. Steps to work along with an appointment setting company
3. Results expected out of an appointment setting campaign
4. Tips to evaluate the vendor
5. Reasons for outsourcing appointment setting
6. Why SME's try appointment setting for sales closing?
7. Appointment setting strategy
Presentation recommends this as an excellent tool for SME's for sales closing.

http://www.slideshare.net/TwinkleSebastian/its-all-about-appointment-setting


<iframe src="http://www.slideshare.net/slideshow/embed_code/25495815" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/TwinkleSebastian/its-all-about-appointment-setting" title="Its all about appointment setting" target="_blank">Its all about appointment setting</a> </strong> from <strong><a href="http://www.slideshare.net/TwinkleSebastian" target="_blank">Twinkle Sebastian</a></strong> </div>



Email Marketing - A comprehensive note



Detailed information on Email Marketing. 
The points covered -
1.) aim and objective of email marketing
2.) 5 signs its time for a ESP
3.) 3 requirement of email marketier
4.) 14 email metric, 6 tips for evaluating email vendors
5.)  5 ways to improve email engagement
6.) 4 reasons on email marketing is better than social media marketing for B2B.

http://www.slideshare.net/TwinkleSebastian/email-marketing-a-comprehesive-note

<iframe src="http://www.slideshare.net/slideshow/embed_code/25359754" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/TwinkleSebastian/email-marketing-a-comprehesive-note" title="Email Marketing - A Comprehesive Note" target="_blank">Email Marketing - A Comprehesive Note</a> </strong> from <strong><a href="http://www.slideshare.net/TwinkleSebastian" target="_blank">Twinkle Sebastian</a></strong> </div>